购买书画艺术品的理由
画初起源于装饰使用，书法收藏开始于对文字内容和书写的把玩，也附带着画的装饰功能。随着装饰品材料的多元化，以及文化传承之破坏，书画作为墙上的装饰物品已远离了绝大的多数家庭。当今的人们重新又看上书画，多数人大都是冲着巨额财富去的，前代的书画在艺术品的市场的表现，使很多人希望拥有这一财富，复制奇迹。大量的经营艺术品的人及机构，推销产品时都鼓吹的都是当下投资、未来获益。与推销保险一样，把回报说得那么确定且丰厚，而他们自己却并不购买自己的产品，像多数画家自己不买画，只喜欢豪车和豪宅一样。
China painting originated in the decoration, Chinese calligraphy collection began in the play of text content and writing, also with a China painting decorative function. With the diversification of decorative materials, as well as the destruction of cultural heritage, painting and calligraphy as a decorative items on the wall has been far away from the vast majority of families. Today's people re look at painting and calligraphy, most people are directed at the huge wealth to the previous generation of calligraphy and painting in the performance of the art market, so many people want to have this wealth, copy the miracle. A large number of people and institutions operating art, selling products are advocating the current investment, future benefits. Like selling insurance, they are so sure and generous that they don't buy their own products, like most painters don't buy paintings, just like luxury cars and luxury houses.
大家都知道某个行当能赚大钱，说明这个行当的大钱已经被别人赚去了，这是经济学一般规律，不然普天下的人就都很容易复制赚钱机会，都一样有钱。一种产品成为了普遍需求要么就是大宗物资，要么是虚假的泡沫。大宗的物资的盈利模式在于数量大和微利，如果书画作品的装饰功能还在，印制年画就是这样获利。艺术品从古到今大都是奢侈品，说什么走进了千家万户，除非像彩电、洗衣机、冰箱，成为生活的必需，而当今雨后春笋般成长起来的书画家，一批批书画作品被富人买回家，大多数都被放在柜子里，当着凭证和期权一样的保管，只是个概念，不是生活的必需。据说，西方从事画画的人逐年减少，与我们一样，装饰需求多元了是共同的，西方人买普通的画是着眼于当下的使用，没有人把低端画买下来指望未来增值。我在想，这么多字画，而且还在呈现几何级不断增加存量，当下未见到使用，未来还会有什么用呢？试想把你一件莫名其妙的心爱之物，传给自己的孩子，是什么情景？隔代又隔膜，他们一定不会理解这东西的意义，更别想增值而卖给其他人家了！
We all know that a business can make a lot of money in this business, that money has been earned to others, this is the law of economics, or the world's people are very easy to copy the same opportunities to make money, money. A product becomes a universal demand, either a bulk commodity or a false bubble. The bulk of the material is the profit pattern of large quantity and low profit, if the decoration function still works of calligraphy and painting, printed New Year paintings that profit. Art since ancient times mostly luxury, what went into the thousands of households, unless like color TV, washing machine, refrigerator, become a necessity of life, and the like to grow up painting bamboo shoots after a spring rain, a batch of paintings and calligraphy works are the rich to buy a home, most of them were placed in the cabinet, the vouchers and options like custody, just a concept of life is not necessary. It is said that decreased year by year engaged in the west painting people, like us, decoration needs multivariate is common, Westerners buy ordinary painting is the use of focus on the moment, no one to buy down on future value-added low-end. I think, so many paintings Chinese, but also exponentially growing stock, the moment did not see, the future will have what use? Imagine you a puzzling beloved things, passed to their children, what is the scene? Grandparents and diaphragm, they will not understand the significance of this thing, don't want to add value and sold to other people!
艺术品市场之财富效应产生于生活财富匮乏时，不是生活必需的奢侈品被价值低估，随着生活的富裕，购买艺术品的人数增加，使供求关系改变而价值开始回归。冲着再涨价的概念去购买者增多，就会产生预期的增值效应，进而出现价值高估和泡沫。当今艺术品市场总体已处于这样的新阶段，未来高价艺术品永远是小众收藏所追逐的少数大家作品，许多过去时代的小名头书画作品却没有当代书画值钱，这都是活生生的现实。任何一个时代除了主流风尚以外，也必有传统习俗的传承者，所以任何时代都会有小众对字画的需求，他们自有他们同时代的作品可供选择，或继续追捧已经高价的大名家。没有人会喜欢带着逝去的人印迹的旧货，除非这些旧物能未来风骚，跃入大名家行列，可能吗？
The wealth effect of the art market in life when the lack of wealth, not the necessities of life of luxury was undervalued, with the rich life, the number of buy art increases, make changes in supply and demand and value return. Rushed to the concept of price increases to buyers, will produce the expected value-added effects, and thus the value of overvalued and bubble. Today's art market overall has been in a new stage of the future high art is always pursued a niche collection of everyone works, many times past a small head but no valuable works of calligraphy and painting of contemporary painting and calligraphy, it is a living reality. Any time except outside the mainstream fashion, there is also a traditional custom of inheritance, so any time there will be a niche demand for calligraphy and painting, they have their contemporary works available, or continue to chase high already famous. No one will love with a dead person imprinted goods unless these things can lead the future trend, the ranks into the famous possible?
我常常劝买字画的人：你买的字画得保证让自己赏心悦目，买回家少能挂在客厅、书房、卧室，或随便地方。对花大钱买字画的人：所买的画起码要能向人显摆，让内行感到稀奇、羡慕和惊叹。毋庸讳言，全世界的购买艺术品的人有26%都是为了炫富，正好高出一倍。我还对买高档字画的人说，检验你所买是否值当，假如你有不时之需，藏品要能保证可作抵押，或能打折变现。假若买的是天价，缺钱时地价都卖不出，那就是被推销了。部分赏心悦目的字画或许会博得未来的人来认真欣赏，值钱与否好像并不重要，重要的是你消费过。画创作只有重回它的本质，才能拥有健康的未来，才有可能产生出新的传世作品。
I often advise people to buy Calligraphy: you buy and make sure you first have to buy a home can at least be good to hear or see, hanging in the living room, study, bedroom, or any place. To spend a lot of money to buy pictures and people buy paintings at least to show off, let the experts feel strange, envy and awe. Needless to say, buying art people around the world are 26% to show off their wealth, Chinese is twice as high as. I have to buy high-end paintings say you bought is worth checking, if you have a collection to ensure the possible period of want or need, can make the mortgage, or discounted cash. If you buy is astronomical, when money is not sold, it is sold. Some pleasing paintings might win the future of the people to appreciate the valuable or not, like is not important, it is important that you consume. The creation of China painting only return to its essence, in order to have a healthy future, is likely to produce new masterpieces.
